Reviewed: Uoma Beauty’s 10 Best Makeup Products

Welcome to The Great Beauty Try-On, where we seized the opportunity to test-drive the best-selling makeup products from some of your favorite beauty brands (plus some newcomers!) and documented the process along the way.

In the year and a half that I’ve been a beauty editor, my makeup collection has increased tenfold. (No complaints here.) I get to test viral products, my Sephora points are in the thousands, and the urge to do my makeup at 2 a.m. is definitely strong. My beauty products and I have built a pretty unbreakable bond. To put it simply, I sometimes have a hard time parting ways with empty bottles. But I recently found a beauty brand that’s testing my loyalty: Black-owned, vegan, and cruelty-free brand Uoma Beauty.

I admit I’m a little late in joining the Uoma Beauty fan club, but I’m here now, and that’s all that matters. You may be familiar with this brand’s Pull Up for Change challenge, which asked beauty brands to share the actual percentage of Black employees in leadership positions at their companies back in 2020. At its core, Uoma was created in celebration of diverse beauty, and it’s making waves not only in the industry but also in my beauty routine. When I tell you these products are made for all, I mean it. I’ve been sending selfies to all of my friends, raving about the Say What?! foundation, which comes in 51 shades and matches my skin perfectly. The Stay Woke concealer is no different—an absolute match made in heaven. But I’ll stop teasing you and let you see exactly why I’d be willing to give up all the makeup in my arsenal for a lifetime supply of Uoma Beauty products. Keep scrolling for the 10 products making me rethink my entire makeup collection.

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