While the photo might not immediately strike you as anything all that different from Hadid’s usual content, the masses collectively freaked the eff out over the model’s ultra-sculpted, light-catching jawline. And in typical TikTok fashion, a handful of creators began posting videos demonstrating how to hack your way to a Hadid-esque jawline with just one key product—highlighter.
One TikTok user by the name of @rachelocoolmua, in particular, led the crusade and captivated the TikTok beauty community’s attention by re-creating Hadid’s suddenly famous jawline glow in a video on January 27. What did she do? With a known celebrity-loved highlighter in hand (Charlotte Tilbury’s Hollywood Beauty Light Wand, $40, which is sold out practically everywhere), she simply drew the highlight along her jawline, a technique you might use with traditional contour, and then lightly blended it in with a few taps of her finger for a seamless finish. Even the biggest skeptics can’t lie: The results were impressive, and @rachelocoolmua‘s jawline looked significantly more pronounced and defined sans the streaky, sometimes heavy-looking vibe of a normal contour job.
But the saga didn’t end there. Just one day later, Rachel took to TikTok again with a similar, albeit slightly different, highlighting strategy. Instead of just using her handy highlight wand to create Hadid’s glowy look, she contoured her jaw first, then placed a powder highlighter over her jaw. According to Rachel, the second experiment was inspired by some helpful suggestions from her followers, and she seemed to like the results better than her first try.